What flamenco is NOT
Armik
Armik is another good example of an artist who is stretching the boundaries of New World fusion guitar music. This
man has a unique talent and his music has a soul which puts him, in my opinion, at the top of the heap in terms of
sincerity and passion. I have been criticized for placing Armik in the non flamenco basket. I even stumbled upon a
message in a discussion room recently where somebody suggested my website as a source of flamenco information.
Another person read this and after visiting my website said; "Wow! That guy said Armik isn't flamenco. Now
I'm upset." Well, sorry about that, but he isn't. Or rather, his music isn't. When I read that comment, I
felt like a real cad like someone telling a small child there is no Santa Claus. Heart felt beliefs are such
delicate, emotional things.
Armik's bio on his website describes him as a "Flamenco virtuoso". World Music fusion artists and their promoters
love to throw the magic word flamenco in there somewhere, but no matter how hard they try to change the definition
by implication, it is not convincing to me. Nor will it be convincing to reference sources such as Encyclopedia
Britannica for another hundred years. Flamenco is what it is and it (by definition) can't simply be changed through
popular opinion, or manipulated through the mechanical act of endless repetition of a catch phrase like 'New
Flamenco'. Unfortunately, the term 'New Flamenco' DOES appear to be taking root in the popular consciousness, since
it shamelessly appears again and again on CD covers and in record store catalogs. In this regard, Armik is hanging
his hat on the same flamenco peg as many other recording artists as a means of identifying a musical influence,
rather than the generic form they actually play, whatever that is. The record buying public seems unable to
distinguish between the two. I dare say most music lovers couldn't care less anyway. That's the sad part.
"Launching his solo career in 1994, Armik drew upon his jazz roots and flamenco passions to create
a revolutionary twist on the emerging Nuevo flamenco sound. His invaluable compositions and
performances cover an entire range of provocative melodies honed throughout his formative years to his delicate
balancing of flamenco and classical guitar to the Latin and jazz influences that listeners hear in
his music today. As a guitarist, he is one of the most adulated virtuosos of the Nuevo Flamenco
genre..."
Armik's bio
That's nice. The problem I have with all this is that no matter how fast this "flamenco virtuoso" can play
scales with a plectum, there will always be something missing from his cds. Namely flamenco music. How come it's
nearly all 4 beat rumbas? Where are the 12 beat palos and rasgueados? Hey. Come closer. I will tell you why. They
are not there because this music is not flamenco. So why is it called flamenco? Beats me.
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